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CASE STUDY · KOGR · CO-OWNER & EDITOR
5x sponsor rates for a channel I treat as mine
A homelab channel I co-create and have edited for six years. I run it like an owner, because I am one.
KOGR 18.5K subscribers · Homelab & networking
5xsponsorship rates
4.7xmedian views per video
45%+audience retention
122videos together
00:00:30:00 · GROWTH
The last 36 videos beat the first 100 combined
1.86M total views
00:01:20:00 · ENGAGEMENT
Viewers who stay to the end
- #1 of the last 10 uploads
- 7:28 average view duration
- 5.8% click-through rate
- 1.6K likes · 98 comments
00:02:10:00 · SPONSORSHIPS
Why brands pay 5x more
1An audience that watches
2A community that answers
3Integrations that feel like content
HOW I WORK WITH CREATORS
A partner, not a file delivery
I care about the whole channel and the brand behind it, not just handing over a video and disappearing.
- The channel, not one upload
- Packaging and hooks
- What happens next
- Sponsors that fit
We’ve been working together for 6 years now, and honestly, I can’t imagine running my channel without him.